Smartphone Market Share and Its Contribution in the Global Market
Market share is the percentage of the total purchases of a customer of a certain product or service s that goes to a company. Example is when the consumer buys 100 pens and 30 of which are from the company, then the company holds 30% market share. Market share can be value of volume. The value market share is based on the total share of a company out of those total segment sales. The volume on the other hand is the actual number of units that a company sells out of those total units sold in the market.
Smartphone company also has market share, and it has a significance and measures consumer's preference for a product over from those similar products. Like smartphones, through market share it can be measured what is most preferred brand of phones by the customers based on its sales.
Global Smartphone Market Share
It was declined by 7% year over year and 12% quarter over quarter up to 328 million units in the first quarter of 2022.
*Samsung's shipment declined 3% year over year it was the only top five smartphone brand to grow quarter over quarter. Market share of Samsung rises to 23% from 19% last quarter of 2021 resulting to Samsung taking the top spot form Apple in first quarter of 2022.
*Apples shipment decline by 1% annually just to reach 59 million units in first quarter of 2022. This happens after an expected seasonal quarterly shipment decline of 28%.
*Xiaomi, OPPO and Vivo's component struggles continued that causes quarterly and annual decline in each respective shipment.
Top Smartphone Market Share
1. Samsung - they lead the market with 28.22% since 3 out of 10 use Samsung smartphone worldwide
2. Apple - the US phone maker has 27.57% of smartphone market share and they are most popular smartphone manufacturer aside from Samsung. Both Samsung and Apple dominate the smartphone industry and they have been leading since 2013.
3. Xiaomi - it is a Chinese company with market share of 12.24% they got an impressive growth over the past five years.
4. Huawei - it has market share of 6.53%
5. Oppo - it has market share of 5.25%
6. Vivo - it holds market share of 4.12%
Among those six top smartphone brands, only Apple is based in the United States. The rest comes from Asia to be specific from China and South Korea.
Knowing the standing and market share of each popular smartphone brands let's us conclude what is really preferred by many individuals whether its of personal or business use. They contribute for economic growth of every country and no matter where you go smartphones are very important nowadays. It is one of the basic needs we should have to create a better communication and collaboration.
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